Monday, July 27, 2009

2009 TSFA Convention in Dallas... Part 1

The convention in Dallas was filled with shows, vendors, resources, workshops, and of course flowers. Sunday morning we attended a show that focused on 3 aspects of design: Traditional, Trendy, and Interpretive. These are all areas of focus that seem to be a staple in the flower industry. Customers today are searching for a florist who can amaze and inspire with trendy, contemporary, and edgy design. But they are also looking for a florist who has a solid knowledge of the basic principles of design and could just as easily make something very traditional.

Flowers evoke emotion. It is our responsibility as artists and designers to ensure that we portray the emotion our customers are seeking through the flowers and style that we choose. The class introduced us to a few new ideas. Using patterned paper to accent the table in place of a mirror, or creating satalite pieces with floating orchids and wire were some suggestions demonstrated. Some pieces were also created with a theme in mind; for example the top left picture is a representation of the Emerald City from the Wizard of Oz. Flowers are fun and create an ambiance for any event that will be forever remembered.